WEBVTT

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In the world of auto and tire
manufacturing, the factory floor

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buzzes with motion and
precision, each part, every

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machine a vital component in a
sophisticated humming engine

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ready to be tuned, synchronized,
amplified.

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What does it mean to make a
vehicle …better? Electric or

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traditional,

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the goal is the same:

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happier drivers, safer roads and
a healthier planet.

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The challenges are many. . . So
are the opportunities. Meet

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Sam. Sam heads up an EV
start-up, and he’s got the

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monumental task of turning an
innovative electric vehicle

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concept into a road-ready
offering.

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Demand for lithium-ion batteries
is soaring. Scrap rates are

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high. Quality is difficult to
maintain, and the clock is

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ticking.

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Sam needs solutions. Not only to
address these complex challenges

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but also align with global
sustainability goals.

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We understand manufacturing a
car is more than assembling

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parts.

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It's a carefully orchestrated
dance of human skill,

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technology, engineering and
supply chain efficiency.

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Both electric and traditional
vehicles rely on tier suppliers,

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who face their own challenges.

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Smart manufacturing technologies
and solutions can help them

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increase plant efficiencies,
meet timelines, and improve

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operational flexibility.

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This is critical. Any lapse in
the supply chain doesn’t just

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delay production and erode
profitability, it can also

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damage brand reputation.

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Manufacturing at scale,
especially for EVs, demands

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perfectly calibrated balance and
timing to ensure quality.

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Traditional automobile
manufacturers and machine

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builders face their hurdles too,
with increasing demand for

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improvements in efficiency,
quality, and safety. — all

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hinging on a dependable network
of suppliers.

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With Rockwell Automation, Sam's
journey becomes a partnership.

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With Emulate3D and Rockwell
Automation’s Manufacturing

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Execution System, he can see
clearly, control precisely, and

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share vital operational data
across the enterprise.

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The results? Unmatched
efficiency, quality and control

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…and challenges… transformed
into achievements.

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Leo is the plant manager of a
tire manufacturing facility

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grappling with industry changes.
He’s feeling the pressure from

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global competition, a tightening
economy, fluctuating consumer

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demand, and so… many... SKUs!

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Digital technologies are no
longer a “nice-to-have” but a

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“must-have.”

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Leo needs smart, flexible,
low-cost tire operations to stay

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competitive and responsive.

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We are in a world where your
vehicle isn't just transport,

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it’s an extension of your
lifestyle and values.

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With Rockwell Automation, cars
become smarter, greener, and

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more responsive.

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The power to reach drivers safer
and faster, is in your hands.

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EV and Traditional vehicles may
face different challenges, but

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they share a vision.

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Rockwell Automation's solutions
make that journey seamless,

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efficient and full of
possibility.

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For Sam and Leo, challenges
transform into opportunities,

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steering the automotive world
into a new era.

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We're not just envisioning the
future; we're building it.

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With Rockwell Automation, you’re
ready to tackle: Workforce

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challenges, so teams like Sam
and Leo's can make complex tasks

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easier. Optimized production,
with MES and Emulate 3D, for

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unmatched quality and efficiency
on the factory floor... and

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Energy efficiency, to power
global sustainability goals.

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So hop on in,

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let’s drive workforce
excellence, streamlined

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production, and a greener
future,

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today. Rockwell Automation,
results achieved.