So now I'd like to welcome Tessa Myers to the stage. Tessa is our senior vice president of
our intelligent devices business segment, please welcome me in welcoming Tessa Myers.
Well, hello everyone. It is really great to be here with you today at automation fair,
and I hope you're having a great week so far, you know this week. I think it's such a great
opportunity to spark Innovation for everyone that attends and its really a week
that's devoted to helping you discover. What's possible to improve the
performance of your operations and your people and together all of us in the industry
It's really about building the future of
industrial operations and doing that together.
All of you all around the world are focused on achieving resiliency agility
and sustainability in your operations. And it is not easy
being you from geopolitical tensions to supply
chain disruptions and continued Workforce challenges.
The complexity for any Industrial company is increasing
and Global value chains are being transformed.
and at the same time technology is moving at a really rapid pace and I think
this offers a great opportunity and Pathfinder word for all of us to overcome the
challenges that we're facing and that's where we live
all of us at Rockwell Automation at the intersection of your most pressing problems
and the technology and expertise that can help you overcome them
Blake shared with you earlier how Bringing our technology and expertise
together to really drive the future of industrial
operations, and we're focused on simplifying the
difficult work that you have and accelerating the performance
of your plants and of your people. Over the next decade.
I think we'll see that more efficient predictable and resilient Supply chains will
be powered by autonomous technology.
We're working all across our architecture and all of our businesses all of our Technologies
to really evolve our capabilities and what we can do and leveraging the power of AI
to really enable augment and accelerate all of your organization's from
our production design capabilities and control across our intelligent devices
portfolio a new area of focus around production centre. In logistics and
really how we're leveraging industrial data and taking that to the edge and scaling
that in the cloud with all of our as a service software Solutions and all of this is
really enhanced by our deep X domain expertise. We think that you can get the
greatest value from your operations. If we really focus on how to accelerate that value
across the entire Manufacturing lifecycle.
from Cyber Solutions cyber Security Solutions
to digital Consulting and really getting industry focused and
bringing industry-focused applications and solutions to the market.
So I have the coolest job today and probably a little risky
because I am going to bring this to life for all of you. I'm going to have some help from
a few friends and we're really going to bring the technology to life
through a couple of examples and demonstrations. So what I'm going to do is
I'm going to talk about four big trends in technology in the industrial world. I'm
going to share a few insights from the state of smart manufacturing report. Rockwell
released this year and I'll share with you what I think you need to know to amp up the
performance of your operations and your people so we ready to get started.
Okay. So the first area that we'll talk about is
transforming production Logistics. And this is a huge opportunity
to optimize your production and to empower your people.
There is rapidly changing customer preferences across so many sectors of
industry and there's a real need to retool operations
to increase your capabilities and increase your output
and historically We had you know, one tool
in order to handle the product variations and the
you know abs and flows in manufacturing and that was throwing people at the problem. We
could hire up in manufacturing and handle that increased demand, but that's no longer
an option for any of any of us in the industry
labor shortages along with an aging population will continue to constrain
the world's Workforce and the sector
currently impacted is really in manufacturing in our state of smart manufacturing report
nearly half of the industry leaders who responded
reported that a lack of skilled labor was the single biggest barrier
for them to be competitive in their businesses.
So much of how product moves through a manufacturing plant today is a very people
intensive. It's pretty manual people driving forklifts people
pushing carts. And so it's a huge productivity opportunity
for us to reconsider the way that materials and finished products
move through a plant optimizing how production flows and optimizing where we can
put people on the most important work.
We announced in October the acquisition of clearpath Robotics
Rockwell Automation and the addition of autonomous mobile robots really
gives us a full portfolio of material movement smart devices, you know along with
rslogix control. Our drives are servos are independent cart technology. It really
creates a strong breath of capabilities to help you move product
efficiently. Your plants and when you add that to,
you know, the software stack and bringing data and Cloud applications. It really
creates a game-changing unified solution for manufacturing.
So I have a special friend with me today. This is Otto and I
joining me to talk a little bit more about autonomous mobile robots and production
Logistics is Matt Rendell co-founder and CEO of clearpath Robotics and AutoMax.
Motors
hi Tessa. Thanks for joining me. And so excited to have you and the AutoMax and clear
path team here at automate your
first automation Fair first-ever. Yeah, and so why don't you tell everyone a little
bit more about clear path Robotics and AutoMax. Definitely. Good morning
everyone very excited to Be here as Tessa mentioned.
It's my first ever automation Fair clear path Robotics and Automotive specialize in
autonomous technology for industry. Our goal is to use autonomous mobile robots to
create safer and more productive workplaces auto mode errs uses autonomous mobile robot
technology to help manufacturers transform the way materials move inside of
their facilities allowing you to elevate your workforce out of them. handling work
into higher impact and more meaningful tasks
AutoMax. Today is deployed in factories all over the world
helping manufacturers transform the way materials move
in allowing autonomous technology to get the right part to the right place at the right
time every time. So may I spoke a little bit earlier about
you know, the challenge that manufacturing has in terms of
the shortage of people to work in their, you know, not enough people to just
operate equipment let alone delivering materials to and from aligned
and so, you know as you think about Manufacturing in the impact of autonomous
technology talk a little bit more about that.
Yeah, I mean we live in a manufactured World manufacturing is the backbone of our economy
and we've spoken a little bit already today about how challenging finding enough people
to staff. Our manufacturing plans to meet. Our manufacturing demands
has become it's only getting worse with a renewed interest to bring on Shore and
Nearshore in our supply chain. And so it's more important now than ever
before
to invest in new forms of automation to make the most most impactful use of the the scarce
talent that we can find Deloitte and the manufacturing Institute have been
studying the skilled labor shortage for some time by 2028. They're
projecting that 4.6 million skilled job skilled labor jobs will be created and
approximately half of those will go unresolved worst. This is an absolutely
critical Challenge and opportunity for manufacturers to
It's new automation, like autonomous mobile robots
to help Elevate their Workforce into the most impactful jobs
to keep those plants humming. I'll give one quick example.
We have a customer in Indiana for the last couple of years. They've been
running three out of four assembly lines
75% capacity because they can't find people they can't bust people from far enough away
to staff that last line together with auto motors. We've been able to
to implement an autonomous production system that takes their Material Handling labor
out of the material handling work and allow them to staff that fourth line
adding 25 percent capacity into their operation and
now the facilities able to operate at Peak productivity meeting the demands of that
operation. So you really have to think about when I'm
constrained with the amount of
people that I have. I really want to focus them on the most
meaningful work that they can do and material movement is Is kind of a lower impact
work that happens inside of a plant exactly, right? So if you think about how
to have humans and robots work together collaboratively to make better work places
you want people focusing on the things that they are most uniquely qualified to do and
you want robots focused on the things that they are most uniquely qualified to do and
together collaboratively. We can create new ways to operate and more efficient ways to
Rate as with the example I gave in Indiana. Yeah. I think the workforce optimization
alone is a compelling business case for the deployment of
you think, you know more broadly in an operation and you combine that with
automation on the line production scheduling and production execution. It really is kind
of an end-to-end orchestrated production logistics for the most efficient flow of
product through a plan. Aunt I'm sure everybody is interested in a little bit more
about the technology and so talk a little talk a little bit about how Auto Works. Yeah.
So autonomous technology my favorite subject it is not the realm of Science Fiction some
of you many of you may have seen discussions in the media about self-driving cars on
public roads. We use the same underlying concept. We have lasers and cameras and
advanced AI running the control system on boardrunner. Our vehicle this allows each
Auto to perceive its environment understand and make decisions about where it is where it
needs to go and how to best get there as with
all operating environments.
Unknown unknowns arise there's a dynamic chaotic nature to an operation and the
vehicle needs to be intelligent enough to respond to the unexpected
and keep that part moving so that the line can keep running.
That's at the vehicle level each vehicle is then networked into our fleet
manager. You can think of this kind of like an air traffic control system or a mission
control center for your autonomous Fleet in your factory. The fleet manager makes sure
that the right vehicle gets assigned the right job. So you have overall Optimal
Performance of your delivery Network and then the fleet manager also integrates with your
Erp mes PLC Network androidtmc Constantly scanning real time to take all
information from all sources to ensure that the network is performing at
at Peak it's great. So, you know the the real value and why we
felt that clear path and auto motors
was such a great complement to everything that we
do at Rockwell is that it's really about creating a safer and more productive
environment and and as
efficient material flow as possible.
Yeah, we believe in a future where
autonomous mobile robots and humans work collaboratively to achieve better
performance overall in the operation to create better more fulfilling work places
by automating Material Handling manufacturers that are struggling to find
enough people to staff their lines can Elevate those workers out of the material
handling jobs into the higher impact.
Places to to work. Yeah, that's great. So Matt, I'm sure everyone's eager to learn
more about autosuite. Will they find it out on the show floor?
Well, we've got a couple of exciting demonstrations on the show floor.
So in the expo hall just down the escalator. You can see our large Fleet demonstration
where we have a handful of our different autonomous mobile robots on display working
together networked into our fleet manager, and we've got some exciting live demos. Where
you Interact with the vehicles and introduce a
little bit of that Chaos on to the show floor and see how the vehicles
intelligently react to that that disruption towards the back of the hall.
We have another interesting demonstration. One of our smaller Auto 100's
is available to receive an order for a beverage and
in collaboration with Plex and Optics.
We will then be able to process your order. And then deliver to you a
much-needed caffeinated beverage. That's perfect. So I got ahead of all of you
and I pre-ordered my drink and so that's what
we were brought here. So I'm going to I'm going to show you that I have my drink,
but I'm going to save it for later.
That's a thanks a lot math.
I thought I'd be a little bit safer not drinking something in the the possibility of
spilling it on myself. Okay, so
I think a really amazing opportunity and you know, when you combine autonomous mobile
robots are unified robotic control with Logix and our independent cart technology. It's
really an end-to-end system to efficiently move product through a plant. So I'm going to
shift gears into our next area of focus and that's going to be in
production design and so, you know, one of the things that is really
challenging companies is massive changes in customer
preference and in
retooling your operations to be able to shift production
to the parts of your product portfolio that have the most demand or that you
anticipate have the most demand and at the same time
All of Us coming out of the covid pandemic and supply chain
constraints have been Rethinking our Global Supply Network
and the whole Shoring activity and that I think is very real in the marketplace is
taking place. So whether that's near Shoring reshoring
on Shoring all of us to stay Global are moving to
have local proximity to our customers and to create resiliency
in our supply chains and in our environments and so
this, you know the agility and the ability to On
to these customer demands and to build the resiliency is important
and we all need to do that very quickly. We don't have you know, the global supply chain
was built over decades, but we don't have that in front of us to make sure
that we have the agility and the resiliency that we all need in our
operations. And so we've got a great opportunity to leverage
digital tools to speed time to Market
and to talk about that with all of you joining me
is Matheus Bulho, he is the vice president and general manager
of our production automation business. So Matheus, welcome to the stage.
Okay, so I was talking about the challenges that companies are facing both to retool
their operations and to think about you know, how to construct their
Global Network and that time is of the essence in order to do that. And so I think
you've got a really great example to share on how to get you know, rapid time to Market
with leveraging technology. Yeah. Yeah. Absolutely. You know as you mentioned we have
been working with companies all over the world. World to not only deploy completely
new production systems, but retool existing lines as they look to make different
variants of existing products and one way we've been able to help them
significantly reduce. Their time to Market is by leveraging virtual design and
commissioning tools. If you take for example,
one of our great Partners in this
automation Fair of the show floor converge, exhale is a very good example of how
we take advantage of our factorytalk twin Studio platform to completely design
emulate The Vices simulate the production process test the application
in fully commissioned the product in a completely virtual environment. And so this
is a machine that is doing battery cell manufacturing. That's right.
It's a machine that's used in the production of batteries for electric vehicles, and it's
not Common for us to see customers like eagle and convergix
take advantage of 30% reduction in their typical commissioning times when they're
leveraging these tools. So between the building the digital twin to help you
better understand the design test your code and all of that before you commission. It's
about a 30% reduction in that whole time scale. Yes so much so that some of the end
users that are consuming this equipment are now
now requiring the some of the machine Builders demonstrate that they have done
commissioning times the commit virtual design and commission he so they can reduce the cost
of start-up delays involved in their operations and factorytalk twin Studio may be
new to the audience. And so that's a part of the overall factorytalk design Hub. Maybe
talk a little bit more about that. Yes, factorytalk twin studio is available
today. It's part of our factorytalk Hub specifically in the design hub.
It hosts Factory talk Echo as well as emulate 3D
in the open apis that allow us to interface and integrate the remaining of the system
that's used for in any type of production application
earlier Matheus. I was speaking about the need to retool systems
and the agility that's required because of the
rapidly changing customer expectations and preferences. So
there's some additional technology It gives this
machine some greater agility or flexibility. Maybe we
could talk about that. That's right. You know,
one of the key Technologies you see in the convergix
machine that's shown at the automation floor. Show
is the use of our Independent Cart Technology and what Independent Car Technology
essentially does in this type of application. It's
it frees the equipment from the traditional mechanical constraints that you find making a
much simpler for the for the for the machine and the equipment. Adjust to
new production requirements. The other
technology that's available in the same machine is the integrator robotics
capability that's built into logix-xt.
Only simplifies for engineers because historically you need special skills special
Hardware special software to integrate Robotics and tear line, and now
that brings it all together into one platform and one set of tools.
That's great. Another part of this machine is that
you know enabling it than when it's in operation and the ability to leverage data
and I think it's a data ready machine. So
share a little bit about that. Yeah, the other technology that convergence is
leveraging from our stack is the use of smart objects.
You know, what a smart objects essentially doing
is delivering a well-defined data model
that dramatically With feisty integration of this type of
equipment with higher level systems systems such as our factorytalk
Optics environment that's used to visualize and control the application or are fixed
maintenance management software as well as our Plex Performance Management
System. It can be completely simplified by having very well-defined
data structures that are essentially making the machine information ready as you
described. Yeah, that's great Mathias, and I think you know
That Savings in terms of design time, but then having
a system ready to integrate into the entire plant operation is a really strong values are
that you so much for joining where will everyone find this it's here at automatics a
convergence has their own booth and it's ripe
right next to our services and Technology poke great limitation so much.
So hopefully you'll have some time this week to really dig into all of these digital
tools that are now available to help you more
rapidly deploy assets into your operations. And so moving on the
third area that I want to talk about is data driven
productivity and sustainability all of us.
Are really at the top of mine
addressing, you know, thinking through on how to address the environmental impact of our
operations and you know our industry,
you know, this is kind of a sitting a significant challenge for us the world
economic Forum estimated that industry manufacturing and
Industrial operations consumed nearly 40 percent of global energy
and produce thirty percent of global Greenhouse. Gas emissions
and our stakeholders are investors our customers our employees
and governments in the communities that we operate in around the world are demanding a
focus and an impact from us
but sustainability in achieving the efficiency that comes with
sustainability isn't just about
being good for the planet. It's good for business
in the state of smart, manufacturing
industry leaders nearly half of Industry leaders cited
that their focus and initiative around sustainability is really being driven by
improving efficiencies. So there's real bottom line impact in
improving your operations as you're on the path to become more
sustainable and this really starts. I think the approach
to sustainability really needs to be data-driven and the starts
with harnessing. The data from your systems your operations
in your automation systems and leveraging that with tools like a
analytics to really Drive valuable insights into how to
improve your operations. We've been working across the portfolio of
our intelligent devices and control systems to make them smarter
to ensure that there's the right data that will give you the right insights
and then enabling you to bring that to the edge into
the cloud. Can leverage Information Solutions?
We're really creating the infrastructure of what's necessary
to take a data-driven approach. So to talk more about that and show you a
really great example of this data driven approach to
efficiency and productivity. I'd like to welcome Andrew Ellis.
Andrew is our vice president of global portfolio engineering and he's going to join
me on the stage to talk a little bit more about this.
Thanks, Tessa. Wow, what a great session has been this
morning happy to be here. Yeah, thanks for joining me. So
it was just speaking about how sustainability efforts
really lead to Greater efficiencies. And and that
enabling a data-driven approach is the right approach to tackle that and so tell us a
little bit more about this example solution for sure be happy to
you know as You said Rockwell has been investing in new capabilities to really bring
the future of and up industrial operations to life and we've had a long history of
partnering with, you know, best-in-class companies to solve these challenging
problems. So I would like to share today an example of how we team with Microsoft to
do just that now the demo we're going to use today is out
on the show floor. So I thought what we could do is maybe get a quick sneak peek if you're
okay with it. It okay. Let's do it. Awesome. So we can get cat on the screen cat was one
of our lead design Engineers on this project and has a unique perspective so Kat take it
away. Hey Andrew. Yes. Absolutely.
I'm here at the Innovation Booth with the water demo. We built with Microsoft.
This is a great example of Best in Class 0 t and I T working together seamlessly.
So the function of this demo is a fluid processing system operating in the field, we
built in smart sensors and intellitrak. Interfaces that are sending data from The
Edge into Azure Cloud a common industry challenge. We see is lack of comprehensive
information due to disparate data sources this causes efficiency and safety concerns
Microsoft and Rockwell continue to Pioneer to enable safe efficient remote operations in
this demo. We're building capabilities around rapid integration of OT data into Azure Cloud
through repeatable solution patterns. This allows for real-time insights around
asset performance. getting the right information to the right
person at the right time and accelerating the decision-making cycle.
Additionally. We've built in real-time anomaly detection using generative a I so
teams can quickly identify issues requiring maintenance even remote maintenance.
For example will be notified when the water filter will need to be replaced soon. We can
remotely instructor robot to complete that action now
or at a scheduled time in the future rather than having to travel out to the
facility. I can tell the robot. Hey go change that filter. The maintenance is
scheduled and completed
and system continues to operate at Peak OE
if for I do encourage everyone to come down to the Innovation Booth to check it out live
because I think we see it live. It's it's quite impressive and you will experience an
automation first that was the first remote reporting we've ever had at automation fair.
So it's a really cool demonstration of capabilities and there's a lot happening
in this demo. So maybe you can break it down for everyone for sure the and there is a lot
going on. So let me unpack that a little you know, when the tc2 First started
the conceptual design of this machine. We clearly wanted it to be data ready
providing, you know deep insights into its performance and operations.
So as you probably heard earlier from Matheus, we started with a digital twin
I think but more importantly what that digital twin provided us.
It allowed us to visualize what that machine will be before we started fabrication.
And some talk a little bit more about
the connectivity of the machine and the data that's being leveraged to drive some of the
efficiency predictive maintenance in improved process control for sure.
Certainly, you know, we have a lot of intelligent devices 15
sensors. We have our Dynamics condition monitoring for
vibration analysis. We have a power monitor for for energy monitoring consumption
and much more. Our and and all of this data is used to provide visibility into the
status the performance the Diagnostics and obviously energy usage to help Drive
overall efficiency and productivity. This machine also has our armor powerflex
drives which as well as unified robotic control to
provide an integrated on-machine solution that reduces machine footprint reduces
installation costs. It reduces unplanned downtime while enabling smart manufacturing.
So there's an infrastructure of smart devices sensors drives
robot control. And then how do you bring all of that device
data and Control Data together for sure, you know, once we have all the data sources
established, we integrate everything together using our
new capabilities and factorytalk Optics and you heard Mathias talk about that as well,
you know Optics really? Is a platform that allows us to connect to
those various devices to control platforms to
even our Plex a p.m. Which is our asset Performance Management solution and much more
and we're developing capabilities for
Rapid integration of OT data sources making it a lot easier to
connect to the cloud and this also allows us to
do production monitoring and Reporting across
sites across multiple. pieces of equipment and allows you to manage
the configurations and deployments of those
optic systems using Factor talk Edge manager
the and now that we kind of have that context of
the on the machine it enables us to detect anomalies in the
equipment so we can be more predictive
so we can provide guidance not only to our operators
but also to the machine automation are 80 and guardian AI which is our
soon-to-be released a isolation will do exactly this for our powerflex drives
and I'll say for those situations where we need to gain even further insights
into the industrial data that were collecting we can use factorytalk data mosaics mosaics
really allows us to further add context adding to the machines data with it data
sources other OT data sources like batch or shift even engineering data source. Is like
design specifications or P90s?
So not only will you have access to your single machines data,
you'll have access to your entire Enterprise Data Systems
and equipment. So it's really all about connectivity whether
that's you know from the device to
the edge to the cloud and it's about, you know, delivering the
right data to the right people and I'll add and the right systems.
The right time so whether you're you know, trying to drive efficiency optimize
operations or meet your sustainability goals, you know, it's really about connecting
those data sources in context and bringing real-time insights to your
team Andrew. That's great. And I think you know what? I'm really excited about the work
that we're doing across the organization is there's just really strong alignment from
Smart devices to our control platforms to our edgeware.
Solutions to how do we bring that data together bring
in other industrial data through data. Mosaics
and really, you know Leverage The Cloud applications just the work across the
organization to a line to ensure that we're thinking about that full
stack and how we can help customers accelerate time to value
by really Building A system that works together. Exactly and this is one of those
demos. I think helps demonstrate that I think that's great. So
thanks so much Andrew for joining me and you can
check out. water demo in the Innovations booth
Okay, so we have one more area that we're going to talk
about and that's building resiliency in your
operations. And we've all been experienced really
a perfect storm of disruptions over the last few years from a
pandemic to the geopolitical conflict that we're
seeing climate change becoming an ever increasing
area of focus. And one thing we haven't spoken about today
is that cyber threats
over the past two years IBM Securities
intelligence and Dex said that the number one most targeted industry is
manufacturing. In the attacks that all of us are
experiencing are becoming most both more complex
and more nuanced and while Smart Technologies
that were all deploying across our operations have the potential to transform the industry.
There are still plenty of operations that are still dependent on Legacy systems.
So through a combination of strategic investments in modern digital systems.
Backed by proven strategies and support plans,
we can build resiliency and mitigate risk and operations
it so what we thought we'd do is show you an example and talk a little bit about the
capabilities and solution solutions from a cyber security perspective.
And so here to talk about that with us is Rachel
Conrad Rachel is the vice president of global Enterprise customer experience at Rockwell.
So Rachel
Okay. So Rachel this is going to be a really exciting.
Everybody can see we've got a something
special happening on the stage. So tell us what we're going to talk about today.
We got some things happen. And so what I want to run you through is we're going to do a
simulation of a cybersecurity attack and we're also going to talk a little bit
about how Rockwell Automation is everyday. Ben customers protect their environment and
reduce risk. Okay, I'm in all right. So what you're going to see behind
the scenes here is we're going to simulate a red team blue team exercise.
The red team is going to play defense and they're going to try to break into the
customer and cause harm. We also have our blue team here. The blue team is represent
representing our secure Operation Center and they're going to be guarding and trying to
protect and minimize the attack as its unfolding.
So let's talk about each face. Yeah, we're going to we're going to step through this and
and and and what what it would look like if this occurred
yet. So what you're seeing now is this is Bayside water treatment facility. This is a
normal day. They're operating their delivering clean and Safe Water to their
local community. They're very common over 16,000 water wastewater treatment facilities
in the United States alone and everywhere in the communities that we
live and work. Now what you're going to see on the screens
is something else happening. So this is the the red team. This is a threat actor who is
loading a ransomware onto an external hard drive
and not only that they're loading it with malware. So you're going to see what happens
next now. I think we all have hopefully learned
that external hard drives or are not a good thing.
But you know, what's challenging is that these are small?
Easy to conceal and they look like normal devices for sure. And so without removable
device security anyone or any any person at any time can walk in and walk out with
valuable information. So you're seeing this phony inspector here Who's acting like he's
supposed to be there but he's not but what's happening now is he's loading that onto the
onto the network and it has malware on it.
So in our research what we've seen is that The
primary goal of cyber attacks on Industrial operations is
to create disruption and this case it's to harm the
water supply in A disruption based on our research is the goal of 60% of
the attacks that we see
secondary goals that attackers have is to either Ransom
the company that they are attacking or to put communities at risk.
Yeah, and Insider attacks in particular can be challenging.
Because people might even have the right credentials. So this is where a zero trust
approach really is important so that no one thing or one person
can get through a so, there's multiple layers of protection regardless of credentials and
there's a lot of checking and validation and I think that's
really important especially for critical operational infrastructure is
this, you know brought has zero trust and very
integrated approach to securing the operations exactly. Yeah, exactly.
So now that they know that there's an intrusion Bayside luckily of course
has is utilizing Rockwell Automation stock services. So secure operations center, and
they're providing. They have a comprehensive security approach Bayside uses follows
nist standards. And this suck team is detecting that intrusion before that threat
actor even leaves the building. So I think what's happening here at
Bayside, is that the malware? Is spreading its getting into the system
and you know as that system is not operating at Peak
efficiency in the right operational performance. It has the potential to threaten
the water supplied so that lie and that's I think very scary but luckily there is a plan
in place the sock team knows exactly what to do.
Generally the remediation can happen remotely and you see them taking actions there,
but if needed we can also send one of our hundreds of Engineers to that site to help
the customer work through the challenge, they're stopping the contamination from
spreading and the incident response team can take the appropriate action to get back up
and running. So I think what you're simulating here now is a second attack
that's happening at Bayside. Yeah. So what you're going to see in a minute here is that
the PLC is now being targeted. So okay the malware got stopped but now they're trying to
make adjustments and change the chemicals that are flowing through the water treatment
facility, but luckily this plc-3 Managed and monitored by Rockwell as well. So the suck
team sees a second infection alert, and then they can start to take action.
So with Advanced planning with protections like vulnerability
management, the blue team is able to contain the second threat as well as the first threat
and now we're needed they can get back up and running and because their networks and
applications are backed up. There's really no down time. They're back up and running and in
a matter of seconds and that's so critical for Disaster Recovery is that you want to
ensure that your networks your systems all have a backup in place a clean backup
ready to restore. Relations, you know in our industry not only minutes
matter but s
s matter and so the ability to both detect
stop and recover from a security incident is so critically
important and you know, it spoke earlier about the the
how manufacturing is the, you know largest Target from a
Cyber attack perspective. So the stakes are really
high. For all of us but it takes
a an aligned approach and it takes really
an ecosystem to be able to deliver the right
security capabilities for our clients and we work with a lot of Partners to talk about.
Yeah, I mean we have in our sock alone and how we help deliver security services. We
have an amazing partner partner ecosystem, which means you all have an amazing partner
ecosystem to leverage as well. So while the the challenges of OT are tricky with this
partnernetwork. Network with everything that Rockwell knows
about production operations everything, you know about your own environments. We can work
through this together and we're doing it every day.
So we had some exciting news. I think it was this this week last week left
last week. So, can you tell everybody more about verve?
Yeah. So we're excited about the newest
addition to the Rockwell family a company called Verve Verve is a US based company
and they have a powerful vulnerability management platform as well as a amazing
Professional Services team that's going to work with us. We're joining forces to help
customers like Bayside and all of you every day.
And I'll talk a little bit more about why that software is so important.
So this platform itself was built with it security, but to address the OT challenges,
which is really important. So at the heart of this platform is an asset Discovery system
that uses a proprietary approach to be able to assess all assets regardless of
manufacturer. It doesn't impact Network performance. It does not impact production
environment and then the other powerful part about Bout it is all those partner products
and Technologies, like continuous threat detection
and point protection. We're able to aggregate all that data into a single pane of glass for
the sock but also for our customers and then we can take action we can take action to
minimize all that risk. It's great.
Okay, so just everybody knows Bayside was a fictitious Water Treatment Plant. No water
treatment plant was harmed in the making of This demo, but I think it just demonstrates
the the in underlines the point that we have all of this great technology
to leverage, but we need to secure our systems and we're here along with our partner
ecosystem to help you do just that so I hope the walk through these four areas
productioncentre. Logistics how to get rapid scale up and
launch with digital tools how to how to drive to productivity
efficiency and sustainability through a data-driven approach
and you know becoming more resilient by securing or operations
were great demonstrations of all of the things that you're going to see
here this week with us and much more at automation.
I hope that you see we're working together
all across Rockwell Automation and with our partnernetwork owners
to build the future of an industrial operations.
We want to help you realize your full potential
delivering you solutions that help you build resiliency
agility and sustainability in your operations. Our
focus is really amping up the performance of you and your people
you can discover everything that we showed here today, including a security
operations center on the show floor and so much more
At the Expo which opens up right now. So thank you
all for being here today. Thanks for being at automation fair and have a great rest of the
week.